Matt Humphrey, Author at Strategic Health Care Marketing

0 Lessons from 11 Innovative Health Care Marketing Campaigns [Special Report]

Advertising Worth Noting

// By Peter Hochstein //

This exclusive SHCM special report is filled with real-life health care marketing success stories…from the best use of television ads, to innovative print campaigns, to smart radio spots and more.

Here, you’ll see what’s working well for other hospitals and health care facilities around the country so you can adapt the best work of others to your own marketing campaigns and boost your ROI. It’s an exciting time to be in the health care field, and we want to help you make the most of it.

Our goal for this report is to get the creative ideas flowing for your next successful campaign at your facility. I am confident you will come away with some new ways to present your unique offerings and strengths to your target market.

0 How to Overcome Vaccine Hesitancy to Help Stop the Spread of COVID-19 and the Delta Variant

Michigan Medicine has identified strategies that work in convincing target populations to “get the shot.” Learn the keys to success and how you can apply them at your organization.

A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Presented on September 1, 2021 | 2:00 P.M. Eastern

Your Presenters:

Rose Glenn, Chief Communications and Marketing Officer, Michigan Medicine
Mary Masson, Director of Public Relations, Michigan Medicine
Rebecca Priest, Director of Marketing, Michigan Medicine

Moderated by:

Brian Griffin, Healthcare Journalist and Former Health System Marketing Director

Watch Now »

0 Lessons from Retail: How Health Care Can Win by Adapting to Changes in Consumer Behavior – Webinar Recording

Health care organizations that leverage the new dynamics of consumer behavior — by adopting a digital-first, retail mindset — are poised to win in the new feedback-driven environment. In this SHCM webinar, you’ll discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.

Watch Now »

0 Lessons from Retail: How Health Care Can Win by Adapting to Changes in Consumer Behavior

Discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.

A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

Annie Haarmann, Head of Strategy and Consulting, Healthcare and Life Sciences, Reputation
Adeline Ashley, Director of Digital Strategy and Marketing Communications, ProMedica

Learn how to harness the power of digital to deliver a more retail-like experience in a changing environment. You’ll see real-world examples and learn best practices from health care leaders and industry disruptors.

Watch Now »

0 Strategic Health Care Marketing Monthly Roundup for April 2021

Welcome to the pilot episode of Strategic Health Care Marketing Roundup. Each month we’ll take you on a tour of the latest trends, tips, and takeaways in health care marketing and strategy and share insights from leading industry voices. So, let’s take a look at our latest stories.

0 The Present and Future of Telehealth

Joseph Brennan, Jennifer Humbert, Pamela Landis, David Marlowe

Developing Your Strategic Game Plan for Virtual Care Now and Post-Pandemic

A Strategic Health Care Marketing member webinar on demand
for health care marketers and digital strategists

Your Presenters:

Joseph Brennan, Telehealth Consultant, Moonshot Health Consulting
Jennifer Humbert, AVP, Telemedicine Development and Virtual Inpatient Monitoring, Ochsner CareConnect 360
Pamela Landis, Vice President of Digital Engagement, Hackensack Meridian Health Network

Moderated By:

David Marlowe, Principal, Strategic Marketing Concepts

Watch Now »

0 Consumer Concerns About Receiving Care During the Pandemic — and How You Can Help Patients Come Back

Rob Klein, founder and CEO, Klein & Partners

New Market Research Sheds Light on Strategies for Reopening

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented June 24, 2020.

Your Presenter:
Rob Klein, Founder & CEO, Klein & Partners

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0 Pandemic Recovery: Gearing Up for Business Development Marketing

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented May 5, 2020.

Your Presenters:

Preston Gee, Vice President, Strategic Marketing, CHRISTUS Health
Suzanne Hendery, Vice President & Chief Marketing Officer, Renown Health
Karina Jennings, Vice President of Marketing Strategy and Planning, Providence St. Joseph Health
Daniel Fell, Marketing Consultant & Senior Strategist, Optum

Moderated By:

David Marlowe, Principal, Strategic Marketing Concepts

Preston Gee, Suzanne Hendery, Karina Jennings, Danny Fell, David Marlowe
Watch Now »

0 Consumer Perceptions on Aging Well: The Marketing Strategy Implications of New National Survey

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Your Presenters:

Rob Klein, Founder & CEO, Klein & Partners
Luisa Banks, Managing Director, Healthcare, Cox Health Marketing

Rob Klein and Luisa Banks
Watch Now »

0 COVID-19: Up to the Minute Learnings from Industry Experts on the Front Lines of the Coronavirus Pandemic

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented March 24, 2020.

Your Presenters:

Suzanne Hendery, Chief Marketing and Communications Officer, Renown Health
Christian Pettker, MD, Associate Chief Quality Officer, Yale Medicine
Ed Rafalski, PhD, Chief Strategy and Marketing Officer, BayCare Health
Sara Vaezy, Chief Digital Strategy & Business Development Officer, Providence St. Joseph Health

Watch Now »

0 Social Media & Online Reviews: How Do They Affect Your Health Care Brand and PowerScore?

A new Strategic Health Care Marketing webinar for health care marketers and digital strategists

Your Presenters:

Amanda Herriman, Marketing Manager, Wax Custom Communications
Craig Fairfield, Managing Director, Wax Custom Communications

Craig Fairfield and Amanda Herriman

Sponsored by Wax Custom Communications
This event is free to attend thanks to our event sponsor.

Watch Now »

0 Edward M. Rafalski and Kathy Selker Join Editorial Advisory Board of Strategic Health Care Marketing

The Strategic Health Care Marketing Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. I am very pleased to announce that Edward M. Rafalski, Ph.D., MPH, FACHE, and Kathy Selker have joined this elite group.

0 Accelerating Success with Marketing Automation: How Scripps Health Drives Patient Journeys

A Strategic Health Care Marketing webinar on demand for health care marketers, communicators, and strategists.

Sponsored by Evariant
This on-demand webinar is free for members thanks to our event sponsor.

Your Presenters:

Christy Clay, Senior Director, System Marketing, Scripps Health
Jane Hong, Senior Director, Care Line Marketing, Scripps Health
Rachel Neely, Senior Healthcare Consultant, Evariant

Christy Clay, Jane Hong, and Rachel Neely

Watch now »

0 Ross Goldberg Joins Editorial Advisory Board of Strategic Health Care Marketing

The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. I’m very pleased to Read More

0 Don’t Let Media Visits Trigger a HIPAA Violation

Health care marketers today face many conflicting priorities, such as: Promote your organization widely. Protect patient privacy. Develop strong relationships with the media. Prevent journalists from coming into protected areas. Personalize your service lines. Don’t share patient names and details. Can all of these goals happen simultaneously without violating the Health Insurance Portability and Accountability Read More

0 Population Health + CRM: A Winning Formula for Behavior Change

[Webinar on Demand]

Sponsored by ndp

This event is free for members of Strategic Health Care Marketing to view thanks to our event sponsor.

Your Presenters:

Susan Dubuque, principal and co-founder, ndp
James Colvin, marketing analytics lead, ndp
Katie Mardigian, transplant outreach coordinator, Hume-Lee Transplant Center, VCU Health

Duration: 60 Minutes

Susan Dubuque, James Colvin, Katie Mardigian

In today’s health care environment, the only thing we can really count on is CHANGE, and one of the most potentially transformative changes is the reorientation from delivering acute care to managing the health of populations.

One essential element of any population health effort is changing behaviors, and who is better qualified to inform, educate and persuade people to modify their behavior than a health care marketing professional?

But as health care marketers, it is imperative that our roles evolve. Our focus needs to expand beyond market development and promotion to include a leadership role at the population health table. Understanding behavior change—and how technology helps to facilitate it—is key.

Watch this webinar and gain an understanding of behavior change theory and see how you can practically deploy a population health strategy through customer relationship management (CRM) campaigns.

You’ll learn:

How to apply the “Stages of Change” model of behavior change to your health care marketing
How the model can be put into practical use through CRM
How to effectively measure the outcomes of behavior change campaigns
The leadership role marketing can play in a health care organization’s population health efforts

Plus, you’ll hear a case study about how VCU Health used CRM, working with ndp on creative, and with Evariant as their CRM provider partner, to identify people with an existing medical diagnosis, and engage them in behavior change to prevent further medical deterioration.

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0 Oversharing on Social Media Can Lead to HIPAA Violations

Health care marketers have lots of hurdles to overcome to achieve their organizational goals, and one of the biggest to conquer is ensuring your organization meets HIPAA requirements in all that it does. In a new story, we discuss how to effectively engage health care consumers via social media without violating patient privacy concerns. Jay Hodes, Read More

0 Huddle Up: How This Structured Technique Can Bring About Cultural Change and Improve Patient Experience

// By Lisa D. Ellis // Think back to the last time you went to a restaurant or store, and your server or sales clerk took the time to ask how your day was going or made an effort to form a personal connection. This probably made you feel welcome and left you with a Read More

0 Don’t Overlook the Importance of Physician Relations

Q. What do the peach orchards of Northern California and most major health systems have in common? A. More than you might think, according to Ritch K. Eich, who worked on several ranches to earn his way through college before going on to build an impressive career that has included serving as vice president, senior Read More

0 7 Tips to Improve Patient Experience Through Life Stories

Daniel C. Potts, Founder and President of the Cognitive Dynamics Foundation

You can help your patients become authors of their own life stories. These tips from Beth Sanders, BA, Founder and CEO of LifeBio and Dr. Daniel C. Potts, FAAN, Founder and President of the Cognitive Dynamics Foundation will help get you started and guide your efforts:

0 Racing to Wellness [Special Report]

Mastering the Role of Marketing in a Changing Health Care Environment

An Exclusive Report from Strategic Health Care Marketing

// By Susan Dubuque //

These days, says health care marketing expert Susan Dubuque, health care organizations across the country are racing to stake their claims as champions of wellness:

They shout, “We are no longer dedicated to treating you when you’re sick or injured. Now we are committed to keeping you well—and out of the hospital.” The unspoken words: Like our financial lives depend on it.

What is the best approach for health care marketers to calm the frenzy, she asks, and help their organizations remain focused and smart?

In this exclusive report, Dubuque, a nationally recognized expert in health care marketing and a member of the Strategic Health Care Marketing Editorial Advisory Board, deftly examines this question in three thoughtful chapters. We know you will appreciate her take on what “wellness” means to health care consumers these days, how to align wellness with
your strategic goals, and more.

0 Thrive in the Brave New World of Health Care Consumerism

4 Keys to Creating Patient Connections—and How Carolinas HealthCare System Is Making it Happen

[Webinar on Demand]

Your Presenters:

Pamela DeSalvo Landis, Vice President, Information Services, Carolinas HealthCare System
Lindsay Resnick, MHA, Chief Marketing Officer, Wunderman Health

You’ll learn:

4 ways you should evaluate your organization’s market position today—and where you want to be in 18-24 months
How an omnichannel marketing approach broadens your reach and improves engagement—and what it will take for your marketing team to make it happen
Strategies to understand health care consumers better than your competitors do
Keys to linking your technology innovation and investment strategy to corporate goals and consumer realities
The resources and support you need to provide to consumers to help them to make smart, value-based health care decisions
A real-life example of how Carolinas HealthCare System’s mobile app enhances the consumer experience and how a mobile app can be integrated into traditional marketing and data channels
Plus much more.

View now »

0 Thrive in the Brave New World of Health Care Consumerism [Webinar]

4 Keys to Creating Patient Connections—and How Carolinas HealthCare System Is Making it Happen

// An SHCM webinar on March 30, 2016 //

Patients are transforming health care as they demand that health care organizations provide them with a consumer experience. They expect the immediacy of a Google search, the personalization of Amazon, the convenience of Uber, the value of Target, and the ubiquity of Facebook.

And the changes are happening fast. Most health care organizations understand they must embrace change or be left behind.

But what does this mean in practical terms for your organization? How can we make health care access easier, more valuable, and more efficient? What tools can we use to improve delivery of care and empower patients to manage and improve their health?

What will it take for your organization to build a consumer-centric health care system based on wellness and prevention? How will the ability to collect, measure, and analyze customer data translate to competitive advantage?

Join us on March 30 for a webinar presented by Pamela DeSalvo Landis, Vice President, Information Services, Carolinas HealthCare System and Lindsay Resnick, MHA, Chief Marketing Officer, Wunderman Health. Learn more »

0 New Webinar on Content Marketing for Hospitals, Health Systems, and Other Health Care Marketers

Theresa Komitas, Marketing and Public Relations Director at KishHealth System, and Tim Hanners, Chief Healthcare Strategist at TrueNorth Custom

We are proud to announce that on Wednesday, Nov. 18, Theresa Komitas, Marketing and Public Relations Director at KishHealth System, and Tim Hanners, Chief Healthcare Strategist at TrueNorth Custom, will present a new webinar on content marketing for hospitals and health systems. This comprehensive session, “Health Care Content Marketing: How to Drive Awareness, Engage Customers, Read More

0 Humanizing Robotic Surgery Sets Michigan Facility Apart from the Competition

Back in 2008, Saginaw, Michigan-based Covenant HealthCare saw an opportunity to “own the robotic surgery market in the region,” says Larry Daly, Director of Planning and Business Development at Covenant HealthCare. The specific focus was da Vinci Surgical System robots, high-tech devices increasingly used in minimally invasive surgery. “Our strategy was to purchase the latest Read More

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