Focus on Health Care Branding: How Health Care Organizations Stand Out and Drive Meaningful Connections with Consumers

In this new report from Strategic Health Care Marketing, you’ll explore the strategies and initiatives health care organizations use to elevate their brands and connect more effectively with consumers.

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Focus on Internal Communications: Aligning Brand Messaging to Build a Cohesive Workforce and Enhance Recruitment and Retention Efforts

Focus on Internal Communications report cover

In this new report from Strategic Health Care Marketing, you’ll discover innovative strategies and approaches from hospitals and health systems around the country.

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Focus on Content Marketing: How Health Care Organizations Connect with Key Audiences and Drive Results

In this new report from Strategic Health Care Marketing, you’ll discover success stories from top health systems around the country who effectively use content to enhance their marketing efforts and get insights on how to leverage content marketing at your own organization.

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Podcasting Playbook: Winning Strategies for Successful Podcast Marketing

Presenters

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on May 23, 2024

Podcasts are a popular, well-established audio medium used by healthcare institutions around the world to share longer-format content. They are an excellent marketing tool offering an array of benefits, including: increasing brand awareness, engaging patients, building community, and establishing thought leadership.

In this webinar, you’ll learn how to leverage the power of podcasts to enhance brand visibility and community/patient engagement. We’ll provide a playbook with practical tips related to defining your audience, content creation, hosting, and physician engagement.

You’ll hear from industry leaders — including 3 Platinum winners of the 2023 eHealthcare Leadership Awards “Best Healthcare Podcast” category — about how podcasts can be a valuable tool for elevating your marketing by connecting with audiences in a highly personalized way.

You’ll learn:

  • How to integrate podcasts into your digital marketing.
  • Practical tips for producing successful podcasts.
  • Ways to engage your audience and enhance your podcast’s performance.
  • What it takes to create and sustain an industry-leading podcast.

And much more…

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Focus on Advertising: Discover the Strategic Advertising Approaches that Set Top Health Systems Apart

In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.

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Focus on Public Relations: How to Protect Your Health System’s Image, Build Trust, and Navigate the Complexities of Public Opinion

In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.

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Focus on Growth Strategies: How Leading Hospitals and Health Systems Are Building Sustainable Success Today

In this new report from Strategic Health Care Marketing, you’ll learn what hospitals and health systems around the country are doing to drive growth and discover key strategies and tactics to boost growth at your own organization.

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Focus on Access: The Innovative Solutions Reshaping Access to Care

In this exclusive report from Strategic Health Care Marketing, we take a closer look at what hospitals and health systems around the country are doing to expand access to care and gain critical insights on how to improve access in your own organization.

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Brand Differentiation for Health Systems: How to Stand Out in a Crowded Market and Drive Business Results

Gain control of the health care cost narrative, combat the tsunami of negativity, communicate the value your organization provides, and protect your brand.

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Presented on August 9, 2023

Your Presenters:

  • Amy Comeau, Vice President, Marketing, Emory Healthcare
  • Shannon Curran, President, SPM Marketing & Communications

SPM webinar

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Focus on Physician Relations: Strategic Insights on Today’s Physician Relations Landscape

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In this exclusive report from Strategic Health Care Marketing, we take a closer look at today’s physician relations landscape to find out what it takes to succeed and what industry leaders are doing to maximize their results.

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Report Download: Kyruus’ 2022 Patient Access Journey Report

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Digital self-service is a key part of the entire patient access journey—from scheduling to pre-visit tasks. New research from Kyruus highlights just how important self-service options are to consumers when finding, selecting, and accessing care.

For more insights on the pivotal role of digital channels across the patient access journey—download the report.

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