Blair Braxton, Author at Strategic Health Care Marketing

0 Navigating Diverse Markets: How Renown Health Connects with Spanish-Speaking Patients

At Renown Health, communicating with Spanish-speaking patients requires more than literal translation. It calls for a marketing strategy built on listening, cultural understanding, and an end-to-end experience that makes access to care feel respectful and seamless. Discover practical lessons in navigating language, culture, and access in diverse markets.

0 How Roper St. Francis Turns Physician Referral Data Into a Competitive Advantage

If everybody knows your name, your organization has achieved brand awareness nirvana. Roper St. Francis Healthcare has that level of name recognition if you grew up in Charleston, South Carolina. Discover how Roper St. Francis uses claims data and PRM insights to uncover opportunities, reduce leakage, and accelerate growth.

0 How Virginia Scales Mental Health Access by Empowering Primary Care Providers

The Virginia Mental Health Access Program (VMAP) helps build primary care capacity from within. Working directly with hospitals and health systems, VMAP expands access to pediatric and maternal mental health care, supports providers with training and guidance, and tackles one of the state’s most pressing workforce challenges.

0 How Tanner Health Integrates Marketing Into Enterprise Decision-Making

In many organizations, marketing still operates downstream, pushed into a reactive role long after strategic decisions have been made. This series examines executive partnerships by reverse-engineering them. We begin with Tanner Health, a community health system in rural Georgia, where collaboration, candor, direct executive access, and shared metrics shape marketing performance.

0 Gilchrist Reframes Hospice Care Through Storytelling That Celebrates Every Moment

Hospice care remains one of the most misunderstood services in health care. Despite strong clinical outcomes, many patients delay hospice services until the final days of life. See how Gilchrist uses authentic storytelling and documentary-style videos to reposition hospice as a way to live every remaining day to its fullest.

0 Trust by Design: How UCLA Health Builds Privacy Into Every Digital Touchpoint

As health care organizations race to personalize digital experiences, UCLA Health takes a deliberate stance: Privacy isn’t a constraint on engagement; it’s the foundation of trust that enables meaningful connections. Discover how UCLA Health embeds privacy into its digital strategy to strengthen trust, improve continuity of care, and support long-term patient relationships.

0 University of Miami Drives 50 Percent Engagement Growth with Social Media Ambassador Program

Student- and staff-led ambassador programs have helped the University of Miami Health System and the University of Miami, Miller School of Medicine boost engagement 50 percent and reach nearly half a million accounts — without spending a dollar on paid social.

0 How Orlando Health Uses a Weekly Video Show to Connect a 36,000-Person Workforce

For more than a decade, Orlando Health has been quietly perfecting a weekly video news show that keeps tens of thousands of employees informed, engaged, and genuinely connected, one 3-minute episode at a time. Discover how Orlando Health uses its news show to inform and bring together team members.

0 University of Toledo Medical Center Achieves 91 Percent Nurse Retention with a Culture-First Approach

At the University of Toledo Medical Center (UTMC), leaders are focused on strengthening what matters most: supporting nurses, building trust, and creating a place where people want to stay and grow. Learn more about UTMC’s approach, results achieved, and tactics you can adopt to strengthen your recruitment and retention efforts.

0 Scaling Smarter: How Health Systems Are Turning AI Tools Into Real Content Strategy

Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.

0 How a Community-Driven Campaign Helped Children’s Hospital Foundation Triple Its Annual Giving

Children’s Hospital of Richmond at VCU and Children’s Hospital Foundation share a marketing and fundraising story shaped by grit, creativity, and a deep sense of community ownership. See what came next: a coordinated effort between philanthropy and marketing and the ad campaign that brought their shared story to life.

0 What Matters Most in Health Care Marketing in 2026? 10 Industry Experts Weigh In

Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.

0 How Nationwide Children’s Builds Credibility Amid Shifting Public Trust in Health Care

Jeb Phillips, manager of executive and public affairs communications, Nationwide Children’s Hospital

Public trust in institutions is eroding, and health policy debates are increasingly polarized. Health care leaders face growing pressure to speak publicly on issues that blend medicine, politics, and public perception. For executive communications teams, the question is not whether to engage, but how and when to do so for maximum credibility.

0 Franciscan Health Proves Small Teams Can Win Big in AI Search Visibility

The search landscape has changed dramatically now that AI-generated answers are featured at the top of search engine results pages. Do consumers trust what they find? How should health care organizations change their approach to content development? New research sheds light on some of the new dynamics.

0 Can AI Replace Human Insight in Creative Strategy? Connecticut Children’s Puts It to the Test

Is AI ready to accurately predict creative strategy choices? To explore this question, Connecticut Children’s undertook a side-by-side test during the development of the next phase of creative for a brand campaign surrounding the December 2025 opening of a new patient tower. Read on to see how AI-generated research measured up.

0 Northwell Health Strikes an Emotional Chord with Sonic Branding

Few things connect more directly to human emotion than sound. In marketing, that connection is powerful: Audio cues can reinforce brand recognition up to 96 percent faster than visuals alone. Discover how Northwell’s sonic brand amplifies emotion, strengthens trust, and helps the organization break through the clutter in a fiercely competitive marketplace.

0 How Digital Marketing Helped Power a Parkinson’s Research Movement

Across a global network of medical centers, The Michael J. Fox Foundation leads a research initiative reshaping how we study, detect, and hope to stop Parkinson’s disease. Discover how a thoughtful marketing strategy helped build the study that’s changing what we know about Parkinson’s.

0 Strength, Resilience & Vision: How Health Care Marketers Can Step Into Strategic Leadership Roles

Top marketers at NewYork-Presbyterian, Virtua Health, and Mass General Brigham share experiences that shaped them as leaders. Their stories of strength, creativity, and resilience are a source of inspiration for leaders and aspiring leaders as you navigate today’s choppy health care waters.

0 How Renown Health and The Christ Hospital Health Network Built Award-Winning Recruitment Campaigns

Marketing leaders from Renown Health and The Christ Hospital Health Network share how their award-winning recruitment and retention strategies helped address workforce shortages. Read on to discover how authentic messaging and targeted outreach can strengthen both recruitment and retention.

0 Chris Bevolo Reflects on 25 Years of Health Care Marketing—and What’s Next

Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”

0 Where Leadership Meets Purpose: Virtua Health CEO Dennis Pullin Reflects on What Drives Meaningful Influence

Character matters in Dennis Pullin’s 2025 book Suited for Leadership: How to Show Up with Purpose to Have a Lasting Impact. Here, we share a few nuggets from Pullin’s wisdom and how his leadership spreads out from Virtua Health to the community it serves and benefits the industry as a whole.

0 2 Inspiring Grassroots Fundraising Initiatives Driving Cancer Research and Care

In an era of shrinking reimbursements and rising costs, philanthropy has become an essential lifeline for hospitals and health systems, with donors contributing more than $20 billion to U.S. hospitals each year. Discover how philanthropy mobilizes communities and provides millions of dollars in essential funding for cancer research and patient care.

0 Cincinnati Children’s Elevates Physician Engagement with Specialty Impact Reports

By transforming annual specialty updates into dynamic digital impact reports, Cincinnati Children’s builds awareness, strengthens its national reputation, and fosters connections across the physician community. Read on to explore the making of Cincinnati Children’s Accomplishment Reports and the lessons they offer for organizations looking to boost physician engagement.

0 Banner Health Debuts a Unified Brand to Connect Diverse Markets Under One Message

Banner Health is charting a bold new course. The system needed a brand platform that could keep pace. Read the full article to learn how Banner Health transformed its name into a powerful brand asset, plus insights for shaping your own brand story.

0 The New Reality of Pediatric Care: How Children’s Hospitals Navigate Population Decline and Competitive Pressures

U.S. birth rates just hit a record low, and pediatric hospitals are fighting for fewer patients. The ripple effects are felt across industries, but for pediatric hospitals, the demographic shift raises a pressing question: How do you compete for fewer children? Here are three trends that are shaping children’s hospital strategies.

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